All In One Coach-First Fitness Platform (2 Apps + Web Portal)

SEVEN is a fitness platform built for personal fitness/health/nutritional trainers who already have their own clients.

Two founders, based in Bali. Product and engineering are founder-built and this round deliberately hires no engineers; the two hires it does fund are commercial — a coach-success and sales hire from month two, a creative marketing hire from month three.

Every competing tool — Trainerize, TrueCoach, Everfit, Kahunas, My PT Hub — bills the coach a subscription per client per month. SEVEN bills nobody but the end client, at USD 4.99 a month, and the coach keeps 100% of their coaching fee with no subscription, no setup fee and no commission.

Three applications are built and shipped: a member app and a coach companion app, both with iOS and Android builds complete, and a coach web portal live in production.

A coach invoices their client in their own currency; the client redeems a single-use code; from that moment the client's training, food, body metrics, progress photos, weekly check-ins and coach conversation live in one record instead of scattered across WhatsApp, a spreadsheet and and fitness tracker apps.

Stated plainly: the product is finished, underwent 4 months of BETA live testing and is currently now off all app stores.

Revenue to date is zero and there are no live coaches live on the platform. What exists is 94,400 lines of TypeScript across three applications, 680 commits since 12 February 2026, 158 database migrations, four portal languages and six invoicing currencies.

The member app was published on the App Store on 26 May 2026 and is currently unlisted; relaunching both storefronts is an operational task, not a build task. Apple & Android in-app purchase has been proven end to end on a real users and the Xendit payment gateway account is verified. 24 coaches are in the onboarding pipeline — not contractually committed and no deposit taken, so they are modelled as an input, not as traction.

Indonesia has the fastest-growing health-club market in Southeast Asia at 11.4% CAGR, personal training growing at 11.8%, and gym-membership penetration below 1.2% against 8% in Singapore. Reaching consumers there is expensive; reaching coaches who already have consumers is not. The engineering risk is retired and the market risk is not — which is exactly what a pre-seed round is for.

We are raising USD 150,000–200,000 at 20% ownership. Investors may take straight equity in the operating PT on the same economic terms. All terms indicative and subject to Indonesian legal structuring.

Investors receive a monthly written update against the same metrics the financial model tracks — coaches signed, activation, churn, clients per coach, referral rate — plus a quarterly call. The full 36-month workbook is shared on request, with every assumption editable and sourced, so an investor can audit the plan rather than take it on trust.