Fast-Growing Indonesian High-Protein Food Brand Seeking Growth Investment

Indonesia’s real-food nutrition category is still wide open.

While the wellness market has grown rapidly, most Indonesian brands have focused on supplements, powders and functional drinks. Convenient real-food nutrition remains significantly underdeveloped; roughly 10–15 years behind more mature Asian markets. Because it is harder to execute across regulation, sourcing, quality control and logistics.
We are building Indonesia's missing real-food convenience layer.

We have spent several years of R&D, regulatory infrastructure and supply-chain groundwork and consumer trust, these are our advantage. The company in its current form is only about a year old.

Today, the business is:

1. 100% bootstrapped and market-validated
2. 100% certified with BPOM, Halal, HACCP and FSSC 22000
3. Started to distribute across 125+ retail doors
4. Present in major retailers including AEON, GrandLucky, Foodhall, ASTRO, Indoguna, Marketcity..etc
5. Building toward category leadership in Indonesia, with products in development for nationwide distribution and export markets

We are now raising USD 125K–150K in growth equity for approximately 8–10% ownership to scale inventory, retail distribution, customer acquisition, while accelerating the next stage of category expansion.