Reformer Pilates Studio Looking to Sell

This business is a well-established Reformer Pilates studio located in the Canggu area, serving a strong mix of expats, long-stay residents, and lifestyle-focused locals. The studio offers high-quality reformer Pilates classes and packages in a modern, welcoming environment. It has been operating for 2 years and has built a strong reputation for professionalism, consistency, and instructor quality. What makes the studio unique is its low owner dependency, structured operations, and a large historical customer database, providing strong brand visibility in a high-demand wellness area.

The studio generates approximately IDR 2.5 billion in annual revenue with stable performance. While recent growth has been steady, the business maintains 50+ active memberships and packages and a customer database of over 35,000 contacts, reflecting long-term traction and strong market penetration. Demand for reformer Pilates and wellness services in Bali remains structurally strong, driven by expat growth and lifestyle-focused consumers.

This opportunity is well suited for an operator, investor, or wellness group seeking a proven, operationally stable studio in a prime Bali location. The business is not being sold due to performance issues; rather, the owners are choosing to focus on other projects, and the studio no longer aligns with their strategic direction.

For the right person, the opportunity lies in:
• Increasing recurring memberships
• Activating the existing customer database
• Enhancing brand positioning
• Potentially expanding to additional locations or partnerships

The business is at a strong transition point, with systems in place and limited necessary owner involvement, making now an ideal time for a new owner to step in and build the next phase. This would also be a strong opportunity for someone wanting to step into a Pilates business for the first time as it's a turnkey solution, with the option to choose key members of staff and instructors from current operations.

The studio operates with a trained team of instructors and operational staff, supported by booking systems and established procedures. Day-to-day operations are not heavily dependent on the owner, and the business can run smoothly with light oversight. There is no requirement for a full-time Managing Director, and the current owner spends minimal time per week on the business, focused mainly on high-level supervision.

The owners are looking for a full sale. The preferred outcome is to transition the business to someone who can dedicate focus and capitalize on the existing foundation, while the current owners redirect their attention to other ventures.

A structured and supportive handover will be provided to ensure continuity. This includes:
• Full operational and systems handover
• Staff and instructor introductions
• Training on booking, pricing, and reporting systems
• Ongoing transitional support for an agreed period post-completion

This approach ensures a smooth transfer and positions the new owner or investor for success from day one.

The studio generates approximately IDR 2.5 billion in annual revenue with stable performance. While recent growth has been steady rather than aggressive, the business maintains 50+ active memberships and packages and a customer database of over 35,000 contacts, reflecting long-term traction and strong market penetration. Demand for reformer Pilates and wellness services in Bali remains structurally strong, supported by tourism, expat inflow, and lifestyle trends.

This is an attractive opportunity for an operator, investor, or wellness group looking to acquire a proven, cash-generating studio in a prime Bali location. The business is at an ideal stage for:
• Optimizing pricing and membership conversion
• Expanding recurring revenue
• Leveraging the existing database for remarketing
• Scaling through partnerships or additional locations

With systems already in place and minimal owner involvement, the timing is right for someone who wants to step into a stable platform with clear upside rather than starting from scratch.

The studio operates with a trained team of instructors and operational staff, supported by booking systems and documented procedures. Day-to-day operations do not rely heavily on the owner. There is no full-time Managing Director required, and the business can be managed with light oversight. The current owner spends minimal weekly time on the business, primarily on high-level supervision rather than daily operations.

The owner is open to discussing:
• A full business sale of the location to be re-branded as an independent, but with ongoing transitional support and marketing for the new venture.
• Open to offering sale of license to remain partnership with the original brand, but this is to be discussed and negotiated.

The ideal counterpart is someone with experience or interest in fitness, wellness, or lifestyle businesses, who sees value in optimizing and potentially scaling a proven studio.