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What gets investor interest in Bali

What investors responded to on Bali Capital Connect, and what they passed on. Use it to price and structure your listing.

300 investor enquiries analysed
171 individual investors
3.4 enquiries per listing
60% of enquiries arrive in the first 7 days

A study of 300 enquiries sent through our enquiry form across 114 listings, April 2025 – September 2026. The per-listing average also counts enquiries via Instagram.

Who is investing

The 169 investors who completed their profile, and what they are looking for.

Most investors start from USD 10K to 50K

Smallest ticket investors said they would consider

  • USD 10K46%
  • USD 25K7%
  • USD 50K21%
  • USD 100K or more25%

What this means: almost half will write a cheque from USD 10K. A low minimum ticket opens your deal to the biggest group.

Our recommendation: if you are raising, offer a minimum ticket of USD 10K to 25K unless you need a single large investor.

Based on 169 investors.

Half will go to USD 500K or more

Largest ticket investors said they would consider

  • Up to USD 100K31%
  • USD 200K17%
  • USD 500K18%
  • USD 1M12%
  • Over USD 1M22%

What this means: the typical investor range is USD 25K to 500K. Deals inside that range reach the most people.

Based on 169 investors.

Most investors are already in Bali

Where investors are based

  • Living in Bali59%
  • Elsewhere in Indonesia21%
  • Overseas20%

What this means: most buyers can visit in person within days. Have your numbers, lease and a viewing time ready before you list.

Based on 169 investors.

Investing is the most common goal

What investors are open to (they could choose more than one)

  • Investing in a business75%
  • Acquiring a business56%
  • Lending to a business17%
  • Franchising11%

What this means: lenders are a small group. Only 2% of investors want to lend and do nothing else, so loan listings rely on a few active lenders.

Based on 169 investors.

Selling a business

54 businesses listed for sale. Price and price relative to profit both matter.

Businesses priced under 2x profit get the most interest

Average enquiries per listing, by asking price divided by annual profit

  • Under 2x7 listings4.4
  • 2x to 3x8 listings2.3
  • 3x to 5x13 listings2.6
  • 5x to 8x11 listings2.0
  • 8x and above12 listings2.1

What this means: listings under 2x profit averaged twice the interest of everything else, and none got zero enquiries. Above 2x interest is flat, but at 8x and above one listing in three got no enquiries at all.

Our recommendation: if you want a quick sale, price close to 2x your real annual profit. If you are asking more, show clearly why: a long lease, strong assets or growth.

Based on 51 listings with a stated price and profit.

Smaller businesses get more buyers

Average enquiries per listing, by asking price

  • Under USD 100K11 listings3.7
  • USD 100K to 250K14 listings3.1
  • USD 250K to 500K7 listings2.4
  • USD 500K to 1M10 listings1.5
  • Over USD 1M11 listings2.6

What this means: every listing under USD 100K got at least one enquiry. USD 500K to 1M is the hardest band: too big for most individual buyers, too small for most funds.

Our recommendation: in the USD 500K to 1M range, offer seller financing or a partial sale to widen the buyer pool.

Based on 53 listings.

Raising capital

44 businesses raising equity or profit-share investment.

Raises valuing the business above USD 1.5M rarely get traction

Average enquiries per listing, by valuation implied by the raise

  • Under USD 500K9 listings3.4
  • USD 500K to 1.5M14 listings3.1
  • Over USD 1.5M14 listings0.9

What this means: above USD 1.5M, 43% of raises got no enquiries at all. Our investors are mostly individuals writing smaller cheques, and they push back on high valuations.

Our recommendation: keep your implied valuation in line with today's profit, not future projections. If your valuation is above USD 1.5M, a dedicated fundraising process will likely work better than a listing.

Based on 37 listings with a clear valuation.

Smaller sample

Businesses already making a profit do better

Average enquiries per listing, by stage of business

  • Profitable today10 listings2.8
  • Profit projected16 listings2.1
  • Profit share deal5 listings2.0
  • Pre-revenue or pre-profit12 listings1.8

What this means: investors respond more to real profits than to forecasts, but the gap is modest and the groups are small.

Our recommendation: if you are profitable, lead with last year's actual profit. If you are not yet, show the evidence behind your projection: bookings, contracts or a track record elsewhere.

Based on 43 listings. A smaller sample, so read this as a direction rather than a rule.

Loans and financing

15 businesses looking for working capital or growth loans.

Smaller sample

A lower interest rate did not bring more lenders

Average enquiries per listing, by annual interest rate offered

  • 9% to 12%5 listings1.4
  • 15% to 18%5 listings3.0
  • 21% to 27%3 listings3.0

What this means: in our data, loans offering 15% or more got more interest than loans at 9% to 12%. The lower rate loans were mostly early-stage or impact businesses, so lenders were likely weighing the borrower, not the rate.

Our recommendation: price the rate fairly for your risk, typically 15% to 18% a year for an established business, and spend more effort on showing profit, repayment schedule and security.

Based on 13 loan listings with a stated annual rate. A smaller sample, so read this as a direction rather than a rule.

By industry

Average enquiries per listing in each industry.

Hospitality and retail draw the most investors, tech the fewest

Average enquiries per listing, by industry

  • Hospitality and villas11 listings3.3
  • Retail and e-commerce7 listings3.1
  • Property and land6 listings2.8
  • Food and beverage25 listings2.6
  • Education4 listings2.5
  • Tourism and activities4 listings2.0
  • Wellness and fitness23 listings2.0
  • Tech and digital15 listings1.6

What this means: our investors favour businesses they can see and visit. Nearly half of tech and digital listings got no enquiries.

Our recommendation: tech businesses should show revenue, customers and a clear path to profit up front. Industries with fewer than 10 listings are a smaller sample.

Based on 114 listings.

Timing

When investors respond after a listing goes live.

Most enquiries arrive in the first week

Share of all enquiries, by days after the listing went live

  • Within 7 days60%
  • 8 to 14 days10%
  • 15 to 30 days6%
  • After 30 days24%

What this means: the first week is when your listing reaches the most investors. Half of all enquiries come within 3 days.

Our recommendation: have your financials, lease details and photos ready before you list, and reply within 24 hours. You will not get a second launch.

Based on 300 enquiries.

Ready to find your buyer?

Takes one form. Our team checks your listing before it goes live.

How we worked this out

  • We counted unique investors per listing. Tests, duplicate enquiries from the same person on the same listing, and service providers pitching to owners were removed.
  • Only listings live for at least 30 days are included, because most enquiries arrive in the first few weeks.
  • Prices, profits, loan rates and valuations are as stated by owners in their listings. Valuations for raises are implied by the amount raised and the equity offered.
  • Charts marked "Smaller sample" are based on fewer listings, so one popular listing can move the result. Read them as a direction, not a rule.
  • The 3.4 enquiries per listing also count enquiries via Instagram; the charts count form enquiries only.
  • This shows what attracts enquiries. It is not a valuation, and it is not financial advice.

Investor insights · Data April 2025 to September 2026